Holly Choon Hyang Bachman

Holly Choon Hyang Bachman was adopted from South Korea as Sung Choon Hyang, when she was 3-1/2 years old and grew up in Minnesota…Since then she graduated from high school where she started a high school student group called the Mixed Roots Cultural Diversity Group in Owatonna, MN…Mixed Roots at that time promoted diversity and multiculturalism in the schools and still exists today and since has also expanded to the middle school. With Holly’s personal experience of being adopted into a White family (she grew up with two older brothers who are biological to her adoptive parents) as well as her desire to search for her birth family in South Korea – she realized that there was a real lack of post adoption resources. Holly had the opportunity to go back to Korea twice in her life, but she still felt that there could be more that could further support adoptees and their families of all backgrounds no matter what stage of life they were in. In 2011, Holly went onto found the Mixed Roots Foundation in San Francisco, CA which is now headquartered in Los Angeles, CA with still presence in San Francisco, Minneapolis and New York and currently serves as President of the organization will be celebrating 14 Years on May 25, 2025. Rooted in multiculturalism, Mixed Roots Foundation’s fundamental values are based on Identity, Diversity and Unity with the now overall vision to improve the lives of those who have been touched by adoption and foster care by leveraging philanthropy and grassroots fundraising to provide more post adoption resources by promoting and supporting organizations that serve as a resource to the diverse adoptee community, create more awareness of the adoption experience and inspire future generations of adoptees to achieve their dreams and goals through collaboration with likeminded individuals, businesses, and organizations in the greater community with its core initiatives focused on mentoring, DNA testing and providing unique scholarships and grants for the adoption and foster care community and their families. Since then, Holly continues to volunteer her time with Mixed Roots Foundation and most recently started her own business called Mixed Roots Enterprises in 2018 a social enterprise boutique agency that provides a combination of over 25 years of personal and professional expertise in marketing/PR, business development and special events consulting for small to medium size businesses with clients spanning nationwide including Minneapolis, San Francisco, and Los Angeles and New York. Holly recently pivoted during the Pandemic and launched an online store called #IAMMIXEDROOTS where individuals can purchase unique products by diverse small business owners and entrepreneurs and share their mixed roots stories. A portion of profits of the business benefits charity including the Mixed Roots Foundation. Holly is a longtime proud member of the LA Chamber and helped establish and served as Co-Chair for the LA Chamber’s Nonprofit Council in 2016. Holly also helped establish and served as Co-Chair for her alma mater’s Multicultural Alumni Network at the University of Minnesota’s Alumni Association in 2018. Holly received her B.A. in Sociology with a Minor in Social Psychology from the University of Minnesota and has been living in California for the past 20 years and frequently visits the San Francisco Bay area and Minneapolis/Twin Cities. She enjoys spending time with friends and family, watching movies and most importantly giving back to the community through mentoring and organizing various local and national events that promote identity, diversity most importantly unity. Holly currently resides in the Santa Monica, CA area.